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West Africans especially Nigerians are known to have a very festive culture. Festivities are our way of enjoying life and show others how rich and successful you are in this country. Although the cultural nuances underlying celebrations may differ across subcultures and ethnic groups, however weddings, naming ceremonies and burials are generally done with much fanfare. Due to the enjoyable nature of these parties popularly known as “owambe”, it has become a much-welcomed aspect of the culture which the younger generation embrace with hearts and arms wide open.  The typical “owambe” glamour is what every Nigerian youth loves to experience and be a part of.

It is intriguing how each ethnic group celebrates weddings. The Yoruba tribe are best known for colourful and very loud parties. In the typical Yoruba wedding ceremony, first comes the traditional wedding or engagement, then the exchange of vows in church. Reception and entertainment of guests cap the events for the day. The Reception is the most fun part of the wedding and that’s what most people target. Abundant food including the popular Nigerian Jollof rice, wines, soft drinks and of course the music band are a part of a phenomenon that’s better experienced than described. One common denominator in all of these activities is Fashion. Everyone comes dressed to the hilt; right from the couple’s attire on Friday, the wedding dress on Saturday, the bridal train, uniformed ushers, band members, venue custodians, and then the Asoebi (the uniform outfits worn by relatives and/or guests).

Weddings and indeed every celebration becomes an opportunity to showcase High Fashion and societal class. Teasers such as “who was there?, who dressed best? and what new style came out because of the guest present in your wedding? All these become the talk of the town and social media for the next few days. Dress-making trends are also created as a fallout of the biggest weddings.

As long as Nigerians gather to celebrate, our fashion will continue to evolve and become better and glamorous. It’s our culture. Culture makes the people, and the people also make culture. As long as there are people, their will always be fashion.

Here at #Anqr we make it easy for you to shop your different “owambe” dresses and bridal traditional wears (Aso Oke) without having to go through any stress. Fashion is here to stay and we are here to make it easier and accessible. We showcase creations from a wide range of designers so you can have options to choose from.

Click here to start shopping glamorous pieces for your wardrobe.