E-COMMERCE – THE FUTURE OF AFRICAN FASHION INDUSTRY
What comes to mind when you think African Fashion? Top brands? Fashion designers? Or a reputable e-commerce website like ANQR which is for Fashionprenuers, Well, whatever it is, one thing is certain; the fashion industry in Africa is experiencing the greatest shift ever since its impression on the global market!
Today we see top celebrities from different parts of the world rocking our African designs and materials. Some even wear it to award nights!
That is why being a Fashion Designer in Africa has become a very reputable profession. But we know almost too well that a lot of things are going on in the world today (currently the world is experiencing the novel Covid-19 pandemic and this has posed a great threat to the global fashion industry).
It is a call to transition, a lot of things are changing and Fashion isn’t left out too. Our initial mode of advertising and sales is changing, and many already seem caught up in the dilemma of whether or not to flick the switch.
THE END OF TRADITIONAL MEDIA
Some things are just old and passing away, an African adage says “A fly that refuses to leave a corpse, will be buried with it” As brutal as that may sound, it is Truth in its purest from. Many businesses have hit rock bottom, and gone way beyond survival, because of this one mistake… refusal to follow the tide! Do change when things are changing.
Take the repairers of the typewriter for instance; history has it that many of them went out of business and some even died at the inception of the personal computer. They saw the change but refused to adjust to it. Never see change as a threat. Learn how to ride on the waves and profit from it.
Change is the one thing constant. Being in the fashion industry is no exemption; the same rule applies to all. With the gradual fading away of the old media, do all you can to ride on this next one even though new things can be very frustrating at first…
The prices of things have gone up! Materials/fabric are being sold for twice the original price, cost of producing these materials have skyrocketed, so who’s to blame?! How much can the government do? With restricted movements for shopping, cost of raw materials or fabrics etc.. what’s the way out?
WHAT’S THE WAY OUT?
THE INTERNET! You do not have to be Internet savvy to find your way around this. Are you a fashion designer or retailer trying to make sales during this hard times? Keep reading, your solution is right here!
If you have a phone, and Internet connection you can sell anything to anyone, and at anytime! Do not be limited to physical sales/stores, the world has evolved and you need to move with it. Social Media platforms are also a major key notes when sourcing for good customers online. With the right content, you are good to go. A caveat though: you must be willing to pump money to sponsor Ads and obtain basic knowledge about digital marketing analytics.
There’s a much faster way to get result, with less costs and far less stress! It is highly targeted and ensures security…I think you should scroll down here 🙂
E-COMMERCE WEBSITES
This is very simple to understand; these are platforms (more like online market places) for selling and buying Items online. Amazing news for every Fashionpreneur, Fashion Designer or retailer out there who are in need of breakthrough sales, this is your prayers answered!
It is really easy, think about it this way; you find a shop in a location that promises constant supply of customers and advertisement. You set up your shop, showcase your products and the customers rush in to buy! That is exactly what you are doing with e-commerce sites. Customers are more likely to patronize a one-stop location such as ANQR, which showcases all the products they need and want.
If you are in Africa and reading this, you’re in luck! ANQR is all about promoting African Fashion niche, helping designers sell online and promote their business to a global audience!
It’s easy, just a few effortless steps:
1. Sign up on ANQR as a vendor
2. Set up your shop
3. Connect with customers
4. You know the drill… start making sales!
The African Fashion industry & lifestyle cannot be suppressed under any circumstances, if it’s not limited, you shouldn’t be too! Sign up and be glad you did.
