How’s To Sell Fashion Products Online?
In the world of fashion and all of its splendour, there are literally tons of producers and designers who are making marks through the quality of their work and the reputation of their brand. And there is another set of people, they are the ones who actually get things going, if you’re reading this, maybe they’re people like you! Marketers, sales agents, people who take the work from the base to the consumer.
And you might not be a sales person with a lot of experience, you might be a fashion designer in Africa who wants to sell your own products…well you’re about to get valuable information on how you can make this work ONLINE!
A new world of possibilities
The online world has opened endless opportunities to small businesses/entrepreneurs around the world, most especially Africa. Many African Fashionpreneurs thrive through the use of digital marketing, most especially social media, and we will delve deeper into this in a moment.
But first, we need to make it clear that the Internet is a MEDIUM to sell your fashion related products online, but doesn’t necessarily guarantee sales, there is a whole lot to put into marketing online to make it work, but not to worry, you’re in the right place. 🙂
No steps. Just take this information and run with it!
Now I’m sure you were expecting ” Follow these few easy steps to start”, but no… let’s get in there okay?
Social Media Marketing
Social media as we all know is an interaction point online, where users get to engage with each other’s content. Fashion brands take advantage of its enormous population and markets products using social media marketing strategies.
On platforms like Facebook & Instagram you can create a page or an account where you get to showcase your fashion related products and even run paid Ad campaigns, giving your product better reach or visibility. With this you stand a better chance of finding customers online.
But if you’re going to be posting on social media, you’d need HIGH QUALITY IMAGES, you see it’s basic psychology, people engage more with images or things that look good. So if your picture quality is bad, your engagement will be bad, If your copy isn’t persuasive enough or your content isn’t captivating enough, people will not engage with it!
Have you seen really good posts, great content, nice picture quality, but when you decide to click the page and check it out, it looks nothing like an account for a fashion website? Yes, this matters too! You must learn to optimize everything on the page to make it work for you.
The only thing about websites is that it is very costly to develop (If you’re not tech savvy) but if you feel you can find your way around it, there are certain SAAS softwares like WordPress, WIX, and Magento, that you can use and self-develop your website. (Although it is advisable to get an expert or just sell on an ecommerce site like ANQR).
Then you would want to start uploading your products to the website, so when people come on the site they can see what fashion products you sell. Now this is where your social media comes in real handy, that’s why you MUST have a good social media presence; you can’t trade this for anything. Because if you don’t have a good following, it’ll be even harder to engage with your content not to speak of clicking on a link to your website.
Your social media posts or Ad campaigns should have a call to action that links people to your page. Because remember; the essence of ALL this is to bring prospects home to your website.
E-commerce sites are pretty popular now for selling fashion products, and if you’re selling your products beyond the region of Africa you should consider checking out sites like Shopify and Amazon. These are most the most popular e-commerce sites in the world currently, and it’s quite easy to set up a store on this websites.
They provide you visibility, you can run sponsored Ads on them and sell to millions of customers all over the world.
But if we’re going to curve down a little bit into the African regions, the top websites today in Africa would be Jumia, Konga, Bidorbuy and Takealot. On these top performing e-commerce sites you are exposed to a lot of opportunities to sell your products to Africa based prospects.
Sell On ANQR
ANQR is a fast growing e-commerce website for fashion creatives who want to promote and sell their products online, with a mind-blowing reach of thousands of customers already in the African region, this fast paced fashion e-commerce site is all you need to supercharge your business and take it to the place of your dreams.
Selling on the site is as easy as pie! Plus you get over 80% discount upon registration. You can easily click sign up to register and create your oHOWwn store on the platform, then you’re on your way to millions of sales! The site as spectacular features that allows you to engage with your customers, while reaching out to others prospects.
ANQR has helped countless Fashionpreneurs, dealers of fashion products and solo retailers, make tons of sales online, by helping them connect with their ideal customers.
Sales has never been easier! Sign up and receive your discount immediately.
Or you can follow the details in the Sell on ANQR option in the menu bar, or visit our contact page for more information.