The Nigerian fashion industry is thriving. More than that, I see it like an oasis in the Sahara, a source of life amidst this otherwise barren wasteland of youth unemployment and low opportunities.
Social media, notably Instagram and WhatsApp, have served as incubators for this phenomenon that’s now coming of age. If you have a well-curated IG feed like mine, every day you get to bask in the breathtaking creations of Nigeria’s youth, which is an attestation to the indomitable human spirit.
Yet amidst all that splendor an ugliness keeps rearing its head:
“Payment validates order”
“delivery is not free”
This is no way to address a customer. Not with the condescending tone in those words.
These two ubiquitous phrases have the same effect as jangling keys while you are trying to enjoy some cool violin performance. Or raking your fingernails across tree bark.
In all my 10 years as a customer-facing staff in the banking industry, everything we learnt and did may be summed up in this overused but true statement: the customer is king.
You see, even if the emperor is naked, you still have to point it out to him without actually saying that “the emperor has no clothes”
Banks pour billions of Naira into training their staff how to tell the customer ‘’go to hell’’ in the nicest way possible, if and when that needs to be said.
Customer service is the soul of business. Customer service is the only secret there is to repeat business and referrals.
Without great customer service, we are all out of business. Without great customer service our businesses inevitably collapse and cash flow dries up.
And this is why customer service is an essential service we render on behalf of all vendors and fashion creators who subscribe to ANQR. We understand that it’s hard enough to wear the multiple hats of creator, marketer, delivery guy etc. So, we came up with a perfect solution:
You take care of the product, ANQR takes care of the customer.
You focus on what you do best — creating; and we market, deliver and bring you the proceeds.
The customer is King. Long Live the King and may those who serve the king continue to prosper.
Sell on ANQR today
