In his book, “Sapiens: A Brief History of Mankind”, Yuval Noah Harari’s compelling analysis gives us a glimpse into the factors which have shaped human life on this planet from the Big Bang till date. He delves into the archaeological records which reveal the shared timeline between Homo Sapiens and some extinct dinosaur species such as the woolly Mammoth.
It’s easy to imagine that those early human foragers, sharing territory with an herbivore of such monstrous proportions, were not exactly having a tea party! Yet today, it is obvious that humans won that battle for territory.
How did they accomplish that? Simple; by hunting together.
I imagine that the first communal hunt comprised of only the very best trackers and hunters; those who had the sharpest flint-tipped spears and arrows. Later came those who had the sharpest knives to carve up the meat. There’s no doubt that their best healers also played a part in tending the wounded.
They surmounted the biggest challenge of their environment by combining the creative efforts of their very best.
What was their reward for collaborating that way? Large chunks of fur to make better winter clothing and survive in the permafrost; a higher protein diet (which positively correlates with brain size and intelligence); ivory to make jewelry and woo the maidens; a bigger territory for all to safely roam and gather food. And of course, bragging rights.
I bet that after that first successful hunt, the stories told about the campfire every night took on far more heroic dimensions, inspiring even bigger achievements. Through collaboration, humans began to achieve the impossible.
In the desert plains around Egypt, amidst the endless sand dunes and scratchy stubs, stand the Pyramids of Giza. Dwarfing everything on the horizon, they bear a 4000-year old testament to the fact that collaboration is the path to eternal achievement.
Documentaries about those pyramids show us the advanced engineering prowess of its builders. The exquisite science, architecture, paintings, sculpture and intricate gold work reveal a sublime fact about our ancestors who built those monuments: they were all maestros.
Before they were selected to take part in pyramid building, each of them must have had to distinguish themselves and prove their excellence through their individual work and commissions. Yet where are those other works today? Gone with the wind, pulverized into the sands of the desert.
Were it not for the pyramids, we wouldn’t have known that such skilled African creators existed.
And so today, in what will be another amazing feat of collaboration which will disrupt industry standards, we are inviting the most creative and talented African fashion designers to assemble at ANQR.
ANQR is the gateway for us all to showcase our creative ingenuity to the world and share in its wealth. It is the superhighway which millions of creators coming behind us may take, if they so desire.
Today we are fashion creators, tomorrow we could create every other thing we want. But first, we assemble and collaborate by selling on ANQR.
Let’s hunt together. Let’s build ourselves a pyramid. Let’s become an indomitable force in the world.
And cheers to the next 4000 years!