The internet is a central part of our lives. This fact was made all the more apparent by the Covid-19 pandemic which grounded all but the most basic forms of human interactions. Amidst the economic chaos of the lock-down period, mostly businesses with an internet strategy were able to stay afloat. The dreary pandemic showed us why we need to integrate the internet and business, as much as possible.
Therefore, we have to address an issue which stands in the way of this full integration. That is the issue of Trust. Consider this scenario:
Ada is a fashion creator who reaches buyers directly through her business IG account. She often sponsors internet ads to advertise her ready-to-wear fashion items.
Sheila is an avid Instagram user and has come across Ada’s ads on a couple of occasions. Today she sees a particular dress she really likes, clicks on the ad and is directed to Ada’s page. As a seasoned internet shopper, Sheila looks through the comment section of Ada’s previous posts to find a negative customer review and see how it was resolved but finds none.
She is concerned about what happens after she’s ordered a dress from an unknown designer halfway across the world and then she finds it unsatisfactory (happens all the time). Could she return it? Would a refund be made? Zero negative reviews do not mean that everything is perfect. It could mean that those who complained were blocked or had their complaints deleted.
Trust is a big issue when financial transactions are contracted between two perfect strangers over the internet. As both parties glare suspiciously at each other across the screen of their devices, Ada on one hand is not too sure that unscrupulous customers will not take undue advantage of a refund/return option, while Sheila wants the assurance that any post-sale issue would be handled to her satisfaction.
Oftentimes, it takes a third party to break this impasse; a third party with vested interest in the mutual satisfaction of both the buyer and seller. Without necessarily knowing each other, both Ada and Sheila may safely conduct transactions on terms determined by this accountable third party, who then sees to it that both parties fulfil their obligations.
That is why we at ANQR have a clearly defined return policy which protects the interests of both our vendors and customers. Our 14-day return policy gives ample time for our customers to reach an unhurried decision. Our vendors and fashion creators are also protected by clearly defined qualifying criteria which would be difficult for dishonest buyers to game.
Above all, we are committed to ensuring that all our transacting parties have a great experience.
Sell on ANQR today